
Rooted in Science
At NAOMI, every formula starts with research—not trends. We partner with leading scientists and use clinically tested nutrients to deliver measurable results. Our ingredients are backed by gold-standard studies and full transparency in sourcing, quality, and consistency.
We craft each formula with intention—no unnecessary fillers, just pure, powerful nutrition. That’s why over 100,000 customers trust NAOMI for real results in their health and wellness journey.
With NAOMI, you’re choosing science you can trust and results you can count on.
Our Founders
Naomi Whittel—Co-Founder & CEO
An award-winning wellness visionary, best-selling author, and global advocate for natural health, Naomi Whittel blends the wisdom of nature with the rigor of science to transform lives. As Founder and CEO, she leads with passion, integrity, and innovation—creating trusted, science-backed wellness solutions that inspire vitality, empower healthier living, and shape the future of natural health worldwide.
Rob Maru—Co-Founder & Chief Innovator
Award-winning product visionary and Functional Nutritionist, Rob brings over 25 years of experience shaping the natural products industry through science, innovation, and integrity. He has developed 1,000+ products, holds multiple patents, and led brands like NAOMI Whittel, Reserveage Nutrition, and The Vitamin Shoppe. Honored with 20+ industry awards, Rob creates trusted, effective wellness solutions that inspire healthier lives.
Our Advisors
Meet the experts who guide our mission and help shape the future of our brand.

Dr. Suzanne Steinbaum
Dr. Suzanne Steinbaum is a leader in preventive cardiology, now in private practice in New York City. She is the CEO and Founder of Adesso, a med-tech innovation to identify and decrease the risk of women’s cardiovascular disease and bring prevention to every woman regardless of location or circumstance.
She is a member of UBS Female Founders. Dr. Suzanne launched heart disease prevention programs at three leading academic hospitals in New York City. She published Dr. Suzanne Steinbaum’s Heart Book: Every Woman’s Guide to a Heart Healthy Life and has been a national spokesperson for Go Red through the American Heart Association for almost two decades.
She has served on the national medical advisory board of multiple companies and is a frequent guest on notable television shows such as The Today Show, Good Morning America, Oz, The Doctors and more. She often lectures, participates in panels and podcasts, and is regularly interviewed for her medical perspective.

