Keratin

If your scalp is weak, hair simply cannot “anchor”—or hold its place within the membrane where skin and follicle meet. Studies show that this anchoring relies on the strong presence of a binding protein, collagen type 5.

And researchers have discovered that keratin protein can help stimulate collagen production, combat free radical damage and improve the strength of the anchoring hair membrane.    

Studies show that biotin alone can promote nail health, while improving nail thickness and hardness. Biotin also serves a very important role in how our body breaks down and properly utilizes amino acids, the structural units that make up proteins. In fact, your body needs biotin to convert amino acids into the keratin protein.

So, biotin and keratin work in combination to strengthen hair follicles to reduce shedding, and to promote thicker, less brittle nails.  

Keratin protein can only help strengthen hair follicles and reduce shedding if your body can absorb it. Intrigued by this challenge, a group of scientists went on a quest to create the highest quality, most soluble keratin – one that the body could break down easily and use to produce the protein that hair, follicles and scalp need. 

They found this perfect keratin in a pure form in Australia that applies a revolutionary, now-patented process that breaks down and “solubilizes” the large protein compounds into tiny peptides for maximum absorption.

This one-of-a-kind keratin is Cynatine HNS®, a biologically active form of keratin protein that has been scientifically proven in scientific studies to produce measurable and visible improvements starting in as few as 30 days.

Due to its superior absorption, Keratin is the only nutrient shown in a gold standard, double-blind, human study to actually “press pause” on excess hair shedding.

Here are the extraordinary results from this study which included women between the ages of 40 and 71 who took this keratin ingredient daily for 90 days along with select, synergistic nutrients:

• After 30 days… 16.9% improvement in hair shedding 
• After 60 days… 38.9% improvement in hair shedding
• After 90 days… 46.6% improvement in hair shedding

And a significant decrease in excess shedding was not the only benefit. Participants who took this powerful ingredient experienced a 47% improvement in hair brightness and a measurable improvement in the strength of their hair as well as their nails.

All of the ingredients in NAOMI Keratin are non-GMO and gluten free though the product has not been certified as gluten free by the manufacturer for those with severe issues with gluten.